Meet the team behind CreationSpace

Delve into our principles, origins, evolution, and the individuals who made it happen

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Our story

CreationSpace, launched in 2023 within Bain & Company's Founders' Studio, was created to address the major challenge brands face: about 85% of new consumer products fail to meet performance expectations largely due to a lack of timely, accurate understanding of consumer dynamics.

As a leader in AI-driven consumer research, our platform empowers brands to dramatically improve product success rates by offering instant, data-driven insights that allow for informed decision-making and effective product strategy.

Our vision goes beyond traditional market research: we aim to revolutionize how companies engage with consumer data, making it as integral to business strategy as financial data. Since launching, we've attracted a wide array of customers, all eager to harness the capabilities of our product.

AI powered, people driven

Get to know the team committed to your success

Kun Lyu
Founder & CEO
John Dryden
Co-Founder & CTO
Taylor James
Head of Customer
Ali Heera
Head of Business Development
Neelesh Bagga
Head of Product

Our advisors

Sarah Dey Burton
Expert Partner, Innovation
& Design, Bain & Company
Richard Lichtenstein
Expert Partner, Advanced Analytics &
Private Equity, Bain & Company
Jason Lee
Vice President, Insights Data Science,
Bain & Company