Seer: Revolutionizing Consumer Insights using Generative AI

Bain Founder's Studio recently onboarded their latest cohort and we at Seer are excited to be a part of this! We were recently featured by them and share a summary of why they, and we, are excited to be working together.
April 11, 2024
Author: Akshat Agarwal

Bain Founder's Studio recently onboarded their latest cohort and we at Seer are excited to be a part of this! We were recently featured by them and share a summary of why they, and we, are excited to be working together. See the full article here: https://www.bainfoundersstudio.com/post/why-we-are-building-seer

In today’s market, 80% of new products falter, often due to inadequate research and testing. Enter Seer, a game-changing AI-powered platform aimed at revolutionizing consumer insights and transform the way products are developed. Seer's approach can increase product success rate, while minimizing time and cost.

Traditional research processes are cumbersome, involving finding participants, crafting surveys, scheduling interviews, and interpreting data. These methods are time-consuming, prone to biases, and get expensive at scale. Seer addresses these challenges head-on by providing instantaneous consumer research at scale, eliminating the need for expensive agencies or manual tasks.

Seer's innovative approach creates synthetic consumers, leverages human psychology and physiology to simulate real-world behaviors. Powered by Generative AI, Seer offers unparalleled speed, cost-effectiveness, and flexibility compared to conventional methods.

The founding team, led by Kun Lyu, who completed his Ph.D. from Stanford in biomedical and health data science, combines top technical and business expertise, with a strong background in AI and data science. Partnering with Bain, Seer harnesses decades of consumer research expertise and vast datasets to drive your vision forward.

Seer is excited to be partnering with Bain to be at the forefront of consumer research, where innovation meets reliability, and success becomes the new standard.

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